© 2026 by Amanda Tarzia
WHO I AM
I'm Amanda Tarzia, a design director and lead designer based in Brooklyn, New York.
Highlights of my design expertise—
WHERE I'M FROM
I started in architecture in Australia, drawn to how space, light and proportion could shape how you feel as you enter a space. Design pulled me from buildings to brands, and New York pulled me across the world.
That was over a decade ago. Since then, I've been deep in the world of digital design, building my craft at agencies in New York - at Corra, Verbal+Visual, and others - leading UX/UI and creative direction for premium e-commerce brands.
In 2024, I opened an independent practice, and now partner with select agencies and work directly with brands to deliver the same caliber of strategic, elevated design, without the overhead.
Highlights of my design expertise—
WHAT I DO
I do the creative heavy lifting for brands that care how they show up online. If you need a digital experience that feels as considered as your product - from creative strategy through to the finished design - that's what I specialise in.
Most clients hire me because they're familiar with the disconnect between brand vision and digital execution. When you work with me, the brand thinking and the digital design come from the same person - so nothing gets lost in translation.
My real value comes from years of hands-on experience at a Design Director level, both leading design at agencies and working independently with brands - positioning me with the perspective and experience to provide holistic design solutions that typically require a larger team.
I work directly with my clients, who normally hire me for:
→ Creative Direction & Brand Strategy
→ UX/UI Design for Web and E-commerce
→ Design Systems & Scalable Frameworks
→ Digital Campaign Creative & Art Direction
Highlights of my design expertise—
WHO HIRES ME
My clients are founders, brand leaders, and marketing teams at premium, product-driven brands. They know who they are and what they stand for - but they need someone to translate that into a digital experience that does it justice.
They want director-level creative thinking without the overhead and layers of a traditional agency. They're willing to invest in design that performs, but want to work directly with the person doing the thinking - not navigate layers of account managers and junior handoffs.
I also partner with select agencies who bring me in as a creative lead on projects that need senior-level direction and premium craft.
Highlights of my design expertise—
HOW I WORK
I believe the best brand experiences work the same way the best architecture does, they make you feel something before you can explain why. That instinct is what I bring to every project.
I start with strategy and story: What is this brand really trying to say? Who are we talking to? What do we want them to feel? Then I design toward that truth - with craft, intention, and obsessive attention to detail.
After our initial kick-off where we dive deep into your brand and brief, I'll share a selection of design directions - enough to show you what each world looks like and have meaningful conversations about the path forward. From there, I move with intention, refining until it looks right, feels right, and works.
I'm not interested in design that just looks good. I care about design that works: that converts, that builds loyalty, that makes someone feel something.
Highlights of my design expertise—
WHO I’VE WORKED WITH
I've led creative direction on digital experiences for goop by Gwyneth Paltrow, Silver Oak Cellars, Maison Louis Marie, Venus et Fleur, Formula Fig, Roxanne Assoulin, Andie Swim, Cuup, Sanrio, Pantone, Lucchese, and Packlane - spanning full website redesigns, ecommerce platforms, design systems, product launches, and campaign creative.
While design aesthetics matter, results matter just as much. The Silver Oak redesign delivered a 65% increase in gross sales and 121% increase in conversion rate. Maison Louis Marie saw a 43% increase in media efficiency and 24% increase in add-to-cart rate. These outcomes come from design that's grounded in strategy, not just style.
Whether through agency partnerships or direct client work, I was the creative lead on every one of these projects - shaping the strategy, designing the experience, and seeing it through to launch.
Highlights of my design expertise—
GETTING STARTED
If you're interested in working together, or learning more about any of the above, the best thing to do is send me an email and tell me a little about you and your project. If you have something in mind that you think I'd be a good fit for, let's talk.
Highlights of my design expertise—
ANOTHER CREATIVE NOTE...
I also run Hello Casa Studio - an art and design brand of original art prints inspired by dinner parties, cherished Italian recipes, and life’s simple pleasures.
Highlights of my design expertise—
UX/UI DESIGN + RAPID PROTOTYPING
UX/UI DESIGN + RAPID PROTOTYPING
Project coming soon...
Project coming soon...
MARKETING: GROWTH + ACQUISITION
Project coming soon...
Project coming soon...