VERI DESIGN SYSTEM

Veri’s visual identity needed a transformation to better reflect its mission of improving health at scale. As Design Director, I led the redesign to create a warmer, more inviting experience that emphasized trust, humanity, and wellbeing. Drawing inspiration from Veri’s Finnish heritage, we selected a new color palette and introduced custom iconography, typography, and animations to create a modern, cohesive brand presence.

A comprehensive design system was developed, ensuring consistency across all touchpoints. This included detailed guidelines for typography, UI elements, and imagery, which streamlined design decisions and enhanced scalability. The website was simplified for ease of navigation, while premium packaging was introduced, featuring tactile elements like embossing to elevate the unboxing experience.

This overhaul not only strengthened the brand’s visual identity but also created a scalable, user-centric design system that aligned with Veri’s mission to empower users on their health journey. It ensured a seamless experience across digital and physical spaces, supporting long-term growth and engagement.