VERI

Veri began in 2020, as a mission to end the global metabolic health crisis by creating a continuous glucose monitor (CGM) program that provided glucose data and guidance to users. As Lead Product Designer, my role focused on refining the digital experience to drive engagement and increase conversions.

A key focus was optimizing the path to purchase, which involved extensive use of A/B testing, micro-experiments, and data analysis to identify friction points in the user journey. By streamlining product discovery, simplifying the purchase flow, and addressing decision fatigue, we were able to significantly reduce abandonment and increase sales.

Shifting to a more product focused role, one of the most impactful features introduced was an AI-powered meal logging tool. This innovation allowed users to take photos of their meals and automatically log them, removing friction from the meal tracking process. As a result, we saw a +57% increase in user interactions with nutritionists, empowering users to engage more deeply with their health.

Beyond user engagement, I focused on key growth and acquisition strategies to drive brand expansion. One of the most successful initiatives was launching a referral program that tapped into our existing user base to drive organic growth. By incentivizing users to invite their friends and family to join the app, we generated 5% of all sales through referrals. Additionally, we optimized the app’s targeting and prospecting strategies, leveraging data to refine our marketing efforts.