PANTONE

Pantone, the global authority on color, inspires creatives and brands with its iconic color systems and innovative tools.

For this project, I led an A/B test to validate a new design proposal for the product detail page (PDP). The focus was on simplifying the action pane interaction, creating a more organized layout, and introducing a badge system to highlight key product attributes. By streamlining the user experience, the goal was to improve engagement, clarify decision-making, and ultimately drive conversions.