LUCCHESE

Lucchese is a heritage brand renowned for its craftsmanship and timeless Western boots, blends tradition with innovation.

This project centered on an elegant redesign that honored the brand’s legacy while enhancing the digital experience. The focus included creating a custom tool for users to design their own boots and integrating product education to guide purchasing decisions. By combining sophistication with functionality, the redesign elevated Lucchese’s online presence and provided users with a seamless, personalized shopping journey.