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THE DIVE BAR
PROJECT TYPE
Branding, Illustration, Visual Design
YEAR
2018
INDUSTRY
Hospitality
The Dive Bar was an envisioned cocktail lounge concept in the heart of Manhattan, designed to create an enchanting space for recreation and escape. Drawing inspiration from the romantic traditions of female diving, the branding sought to reinterpret these customs through a feminine and sophisticated lens, creating a unique take on a classic neighborhood bar.
I was responsible for the complete branding development, including crafting the logo, establishing the color palette, and selecting typography that communicated the lounge's essence. I designed various visual elements that would enhance the atmosphere, from the bar’s signage to cocktail menus, ensuring every detail spoke to the elegance and strength embedded in the diving tradition. Additionally, I created custom illustrations to further enhance the lounge’s identity, adding a personal, artistic touch to the overall experience.
